Trying Harder is an attitude and a promise made by every Avis Brand Ambassador, which ultimately differentiates us from our competitors, contributing to Avis' leading position in the car rental industry. It’s a way of life and part of the history of the We Try Harder ethos. We display this best when we serve our customers.

We also show our Trying Harder spirit when called upon to make a difference in the lives of less fortunate communities, our environment and our people. This site shares the fundamental values of how and why We Try Harder at Avis.

It is also the place where we ask you, our customers, to share your stories (good or bad) with us by clicking on the “Your Stories” button above.